The artist bringing nostalgia into the 21st century

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At first scroll, you’d be forgiven for thinking that @rinnyriot is an archive of 70’s advertisements. The LA-based artist and designer behind the Instagram account, Rinny Perkins, does, after all, have a love for the era: “The variety in texture and warm vibrancy in color palettes found in advertisements around that time really draw me in.” However, upon closer inspection it becomes clear that there is more to her posters than first meets the eye.

The goal is to normalize black identity by saturating the audience with irrefutable images of blackness.
— Rinny Perkins

Each poster explores the modern woman’s everyday realities and their subsequent – admittedly first-world – problems. From texting and flaking on plans (a personal favorite), to vibrators and PMS, it’s clear that while old-school in design, their satirical messages are firmly rooted in the 21st century. And then there are the women who grace her designs. “The goal is to normalize black identity by saturating the audience with irrefutable images of blackness,” says Rinny.

With its clever blend of past and present, and celebration of women and blackness, @rinnyriot is one of today’s most refreshing artists. We spoke to Rinny about her creative process, her inspirations, and how she got started. 

 

 

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When did you begin to take an interest in art/design?

I believe it was somewhere around the age of 8.

 

Earliest creative memory?

I used to draw my name when I got bored in school with blue ombre flames around it. I just wanted something cool to stick on the transparent cover of my school binder. I also thought I wanted to be a fashion designer at one point so I would sketch clothing I thought Posh Spice would wear.

 

How would you describe your work?

I would describe my work as propaganda, but not in the derogatory way it’s been used in the past. Propaganda at its core is spreading ideas to influence an audience. In my case, the goal is to normalize black identity by saturating the audience with irrefutable images of blackness.

 

How have your designs evolved since you first began making art? Do you think that moving to LA (Rinny was born and raised in Texas) has had any influence on your current work?  

I think I’ve found what I consider to be my innate creative voice since I first started creating. I think LA has a way of influencing the work of any artist unless they’re born into the 1%. Learning how to make ends meet and navigate interpersonal relationships in a city seemingly infinitely large yet somehow lonely definitely has contributed to some of the themes I explore.

 

How much planning goes into your work?

The amount of planning can vary. What I create is derivative of what I experience in my personal life. I archive a lot of vintage advertisements periodically to collage, but ultimately, the ideation is reliant upon happenings within my day-to-day.

 

Favorite poster?  

Black Lolita film poster

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Favorite Instagram accounts?

@AwardsforGoodboys, @goldnosering @opalslutuniverse, @screensaviors

 

Favorite artists?

Keiichi Tanaami, Yayoi Kusama, and Lina Iris Viktor.

 

Motto/quote you live by?  

“Nothing beat a failure but a try”

 

Song that best describes you?

Your Woman” by White Town.

 

Song of choice for your American road trip?

Ain’t That (Mellow Mellow)” by Willie Hutch.

 

Favorite place in America?

Marfa, TX.

 

What’s next?

I just wrapped my first solo photo exhibition on 1970’s black skater culture and I’m currently working on my next interactive installation exhibition for the upcoming year.
 

 

Words: Emily Freedman